Newsroom

Guidance Eterna publishes, written by Eterna.

Practical, sourced guidance on verification and incident response. These are Eterna-owned educational guides, not independent journalism or third-party press coverage.

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The Deepfake Verification Guide

What actually counts as a verified deepfake, and the four-part test behind that call.

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The Impersonation Response Guide

What to do, in order, right after discovering impersonation or synthetic media.

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The Executive First Hour Response Playbook

A condensed playbook for executives and comms teams for the first hour after an incident surfaces.

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Eterna Introduces Image Immunization

Eterna's proprietary pre-publication image protection technology, developed through internal R&D and currently under validation.

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What Is Image Immunization?

A plain-language introduction to what Image Immunization is and how it's designed to work.

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Inside Eterna Image Immunization

A technically grounded, public-safe look at how Image Immunization approaches pre-publication protection.

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How Eterna Validates Image Immunization Responsibly

How Eterna validates Image Immunization responsibly, including what's still in progress.

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Detection Is Not Prevention

Monitoring and takedown work after an image has already been misused. Why prevention has to start earlier.

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Eterna Sentinel publishes these guides as original, evidence-based educational content. Statistics cited are sourced and referenced in each guide; where a figure is drawn from a third-party report via an aggregator, that is stated explicitly. These pages are not press coverage of Eterna by an independent outlet. For that, see future updates on this page as Eterna's media presence develops.